LUV - Loreto Urban Village

An urban regeneration project in the heart of Loreto that transforms industrial archaeology into a new dimension of living. The LUV (Loreto Urban Village) project stems from the restoration and conversion of a historic former liquor factory, revitalizing and restoring value to a disused building while respecting the urban fabric.

The architecture maintains a strong connection with the memory of the place, constantly balancing the preservation of pre-existing features with the introduction of a contemporary language. The restoration enhances the spatial qualities of the original structure, reorganizing the interior spaces to accommodate modern, flexible functions and high living comfort.

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Light, materials, and transparency guide the design of the spaces, where the historic character of the building meets cutting-edge finishes and energy-sustainable solutions. LUV thus emerges not only as an architectural restoration, but as a virtuous redevelopment model capable of restoring identity, scope, and value to the urban surroundings.